It is itself a measure of performance against expectations. Are customers satisfied with their overall experience with the brand? In monitoring these indicators, it will be necessary to understand that the brand is related to multiple stakeholders, in a model where a dialogue is established in different directions. If we also take into account the business development parameters themselves, such as current and expected sales or market position, we complete the map and obtain a global report. Therefore, the health of a brand is the responsibility of everyone within the Company. Each interaction that it makes will lead to its strengthening or weakening its health. Having a good diagnosis will be essential to apply the most appropriate remedy. Logically, measuring health is only a first step. Then you have to take action.
In times of crisis, social networks are a good showcase to demonstrate professional talent Given the dramatic unemployment data, work as a company to differentiate yourself Tags job social networks worked crisis read later favorites 0 HR Fernando Calderon Sastre Canadian Hospitals Email List Head of the Department of Communication and Social Media Manager at the Valladolid Confederation of Entrepreneurs (CVE). Head of Social Media Consulting for companies in the Valladolid Confederation of... Follow Author The latest data from the Active Population Survey have encouraged me to write this post with the aim of encouraging those who are unemployed to work as if it were a company, in their active search for employment. Gone are the years when practically all we could do was wait for the job portals to post new offers so we could sign up for them, or wait for the Sunday supplement.
Now, in addition to the above, we can spend time working on ourselves as if it were a company, a company in which the brand is going to be ourselves and our product is going to be our job. Social networks and the Internet open up possibilities for us to promote ourselves, make ourselves known and sell ourselves, unimaginable until a few years ago, and this great opportunity to achieve professional success should not be overlooked. This requires a lot of preliminary work in which we will have to detect which social networks can best adapt to our profile, in which we will be able to contact referents, professionals and companies related to the sector in which we want to work, we will have to define our image, prepare a plan editorial in which we identify what and how we are going to talk about, etc.