Advertising Continue reading below This means that even if you're not a world-class writer, you can compete in search results by doing a bit of keyword research beforehand. That being said, writing a solid article to help your content rank well can always be a challenge. Here are a few tips: Write something long. Google likes long content that answers a question. Spend three hours writing one 1500 word article instead of three 500 word articles. You would rather have one piece of content ranking in the top positions rather than three articles ranked on the second or third page. Focus on how-to guides. These are the easiest articles to write and show off your expertise in the industry. People are more likely to buy from you if they know you solve problems when you encounter them!
Focus on evergreen content. It means staying away from the news and what's hot right now. Stick to content that will be hair masking service useful for searches in the next few years, not just the next few weeks. Make sure your on-page content is fully optimized. This means page title, H1 header, image alt tags, social media tags, etc. Getting backlinks will help, but it's not always necessary in this case. In this situation, we try to outrank content that is very average and doesn't have high quality links. Writing long-form content and implementing on-site optimization should suffice. Now it's your turn! This strategy is useful regardless of the competitiveness of your industry or the authority of your website. We are in the WordPress space which has many major players, and we are still able to compete in search results and hold our own. Try it and stick with it and over time you will start to see your organic traffic trend up.