The main function of Douyin is short video recording, sharing and interaction. At present, its record carriers are constantly diversified, with new pictures, texts, etc., and the sharing channels and interaction methods are also diversified, just like Douyin’s description of itself It is a platform that helps users express themselves and record a better life. At the same time, its social and e-commerce attributes have gradually become prominent. The enhancement of social attributes can make users more willing to stay on the platform, while e-commerce attributes are the new supporting Number List business of Douyin.
3.1.2 Analysis of user needs
184.108.40.206 User Features
1. User descriptive statistics
age and gender
According to iiMedia Research, both male and female users of Douyin account for about 50% , while the proportion of male users of Kuaishou is 16.6% higher than that of female users. In terms of age composition, the two platforms have obvious characteristics of youth .
According to iiMedia Research, in 2020, Douyin is the most used short video application in all regions of China. The region with the highest usage rate of Douyin is South China , and the region with the high