Fashion brands and the keys to their success The Spanish Hawkers in the list of the ten most valued native digital fashion brands Tags brands digital valued read later favorit CEF - Digital Marketing Courses Digital Analytics usa phone list The online platform usa phone list has just published the MMND ranking "Digital Native Fashion Brands 2017" (Digital Native Fashion Brands or DNFB, in English), with the best valued international digital native brands. The study, carried out among the company's clients, has focused on the brands that were born in the field of the Internet and for which online is their main distribution channel. Ranking Digital Native Fashion Brands 2017 The top of this ranking is made up of brands such asBonobos taking the top spot, followed by Warby Parker and Birchbox.
In fourth place we find Topshop, followed by other brands such as Everlane, Sézane, Morphe, Jimmy Fairly and the Spanish Hawkers occupying the tenth place. For Hawkers , sneaking into an international ranking alongside such usa phone list brands as the American Birchbox , the British Topshop or the French Sézane is another step forward in his dazzling career. Not surprisingly, the brand expected to close 2017 with a turnover of 150 million euros and 1.6 million usa phone list glasses sold. If we focus on Spain, we can see an increasing number of digital brands that, like usa phone list , achieve significant success in Spain and launch internationalization. This is the case of La Tienda de Valentina or Pompeii, which with turnover of 5 and 3 million euros respectively in 2017, have just embarked on their international adventure "In a sector like fashion, which is increasingly saturated and taken over by big players like Amazon, it is quite a challenge to create a value proposition that resonates with consumers and is capable of crossing borders," says the CEO of Brandsdistribution, Carlo Tafuri.
Digital native brands have found very good business allies in these giants but, at the same time, tough competitors. Survival in a market where it is practically impossible to compete with Amazon in price, catalog availability or logistics service becomes usa phone list complicated. So what is the key to the success of brands like Hawkers? Keys to the success of a digital brand The platform has also analyzed the success stories of the 10 brands usa phone list make up this ranking, thus revealing the 6 keys they have in common and that can lead a digital brand to succeed. They target niche markets To compete with the leaders of fast fashion, all that remains is to enter the niches that mass production cannot enter, to target niche markets. Whether it is focusing on a sport, a very specific fashion style or an eco-friendly way of production, the key to the success of these brands is to create a value proposition that differentiates them from the competition.