Interplay of psychology and technology, and more in 8 TED-style talks, paired two at a time. First up is Jason Heller, Global Head of Digital Marketing Operations at McKinsey & Company , who will present Personalization at Scale: It's Possible Today . Technology is only part of the solution. Re-engineered processes, new roles and functions, and the deployment of industry-scale agile marketing are all part of the successful formula. Jason will discuss the operational realities of marketing organizations to deploy personalization at scale that drives real growth. Accompanied by him,
Amy Heidersbach, vice president of marketing in Capital One 's digital division , will share her experience of redefining personalization from product creation to customer marketing . She will focus on integrating personas throughout your business strategy to enable jewelry retouching service truly relevant products and marketing that will meet your users' needs and deliver great results for your business. The next block consists of two super-smart analysts tracing the evolution of customer experience (CX). First, Gerry Murray, Director of Research at IDC
