Jun 21, 2022
In Authors Forum
Bounce rates a bounce usually means one of two things: either the content the visitor landed on wasnt a match to their search intent so they split. Or they found what they were looking for and left completely satisfied. Bounce rates for content marketing metrics either way. They likely left without further engaging your site or taking b2c email list other action. Bounce is one of those vanity metrics and it can be difficult to gain actionable insight from it. But when you stack it with other metrics like opt-ins from a specific piece of content. You can b2c email list start to diagnose where there might be an issue. Monitor your bounce rates on a per-page basis. Again. Avoiding site-wide data. If bounce rates are exceptionally high with some of your content. Then look to your ctas to ensure that the content is mapped to the appropriate b2c email list part of the funnel. Likewise. Make sure the piece is optimized appropriately for audience intent. Pay particular attention to the b2c email list headline. Since thats the first conversion b2c email list point when your audience finds the content organically. . Lead generation lead generation for content marketing metrics most of the content you produce and publish on the web is top-of-the-funnel stuff. Its designed to capture the attention of various audience segments and drive them to the middle of the funnel. Usually through an opt-in of some kind. A big signal that you need to watch is how the traffic to your content converts into leads as they opt-in. Your content isnt going to perform consistently across the board; some posts will naturally do better than others. Never let content sit that is generating traffic with minimal conversion. Find a way to optimize it to improve the b2c email list conversion and opt-in. For content thats converting that top-of-the-funnel traffic exceptionally well. b2c email list Immediately find ways to repurpose it and create more conversion-heavy points for your funnel. . Referral source tracking lead generation for content marketing metrics referral sources are a key signal to watch when monitoring your content marketing and promotion.